The land scape was dominated by big brand names, wholesale stores and suit brokers before designers, well dressed men of all stature, flocked to old world tailors who built custom suits cut for each man. As time went by and the advent of mass production became the norm, it became harder and harder to find these master artisans. A large number of Americans still wear suits today, although most are ready-made and available at a bevvy of distributors ranging from’ budget’ to’ obscene’ in cost. Owing to a misconception of exorbitant costs and pretentiousness, Americans have generally shied away from custom suits. tux rental is an excellent resource for this. Custom suits have become a symbol of excess rather than value, particularly during tough economic times. While ready-made suits continue to dominate the market place and fully fulfil the need for instant gratification, with their perfect fit and high-end craftsmanship, more and more consumers are beginning to see the value that custom suits deliver.
Today, most suit retailers, as well as a number of specialty companies offer a custom suit programme that ranges from “budget” (Online Hong Kong Tailors can charge as low as $300 a suit) to “Obscene” (Kitons K-50 suits sell for as much as 40K!) like their off the rack counter portion. The issue arises from the fact that most Americans have a loose definition of what constitutes a “budget” custom suit versus a “obscene” custom suit. In fact, you will find companies using terms such as bespoke, custom suits, master tailor, made to measure, etc to describe their clothing, all at staggeringly different price points, if you do a quick search on the internet. This just contributes to the confusion.
What is the difference between a $300 and a $40,000 custom suit? If only the reply was that simple. The terms “custom suit” and “bespoke” are protected by law in European places, such as the UK and France. To use these terms in conjunction with their goods and services, companies must adhere to strict advertising standards. However, the same is not true for the US, as all the terms surrounding custom suits have become obscure and interchangeable. It’s an important part of getting the best value for your dollar of clothing to understand these terms. There’s a bottom line… Knowing these words will help you get the most out of what you pay for.